NewSignals: know the moment to write, and why

The AI outreach agent that knows your business.

Teach Riffla your company once — your website, case studies, past messages. It watches the companies you care about and tells you the moment to write, plans campaigns, writes every LinkedIn and email message in your voice, handles the replies and learns what gets meetings.

No credit card required · Works with LinkedIn, email and your CRM

  • Every claim comes from your own knowledge
  • Writes in your voice, not generic AI
  • Signals tell you when a company is worth a message
  • Never contacts the same person twice
86

Company Brain

64 pages · 9 documents · your voice trained

Priya Raman

Senior Data Engineer · Coral Analytics · Sydney

LinkedIn message

Hi Priya, saw you led the move to dbt + Snowflake at Coral1. The hardest stack to hire for in Sydney right now. We placed 140 engineers last year2 and most came from conversations started early. Worth a 15-minute chat? No pressure.

Sam

Built from

  • 1“Led our migration to dbt + Snowflake in 2025” — Priya's LinkedIn profile
  • 2“140 engineers placed across 60+ clients” — your FY25 results.pdf
  • Name and sign-off match
  • Every figure from your knowledge
  • No banned phrases
Sends Tuesday 9:10 am — inside your working hoursChecked

Priya replied

Interested

“Thanks Sam — open to hearing more. What range are senior data roles at?”

Suggested reply ready — answers her question, asks one back, offers the 15-minute chat.
Sent exactly as approved

Syncs to your CRM & ATS — on its own, or as a step inside any sequence

  • JobAdder
  • Bullhorn
  • Vincere
  • Loxo
  • + custom API

The difference

Most AI outreach is a template with a name swapped in.

Riffla starts from what your company actually knows — so every message is specific, true and sounds like a person on your team.

A generic AI writer

Same message to everyone

Hi Priya, I came across your profile and was really impressed by your background in data. We help companies find top talent, and I'd love to connect and explore how we can work together! 🚀

  • Could be sent to anyone
  • Claims it can't back up
  • Sounds like every other cold message
  • Gives her no reason to reply

Riffla, grounded in your Company Brain

Specific

Hi Priya, saw you led the move to dbt + Snowflake at Coral1. The hardest stack to hire for in Sydney right now. We placed 140 engineers last year2 and most came from conversations started early. Worth a 15-minute chat? No pressure.Sam

  • Mentions something true about her
  • Proves it with your own case study
  • Your tone and your sign-off
  • One easy next step

NewSignals

Know the right moment to write. And exactly why.

Everyone can automate LinkedIn and email. What wins is a real reason to get in touch this week. Signals watches the companies you care about and tells you the day something happens: a new role, a new team, new money, a new leader.

  1. 01Ask what you want to know

    Plain yes or no questions, like “Are they hiring a senior role?” or “Have they raised money?”. Ready-made sets for recruiters and for sales.

  2. 02Riffla reads every day

    For each company you watch: its job ads, its own website and the news about it. Public pages only.

  3. 03You get the reason, with proof

    Each finding comes with the exact words Riffla found and a link to the page, so you can check it in one click.

  4. 04And who to contact

    One click finds the people most likely behind it at that company, with their LinkedIn. Their email is one more click.

  5. 05The message uses it

    When Riffla writes to someone at that company, the finding is the reason for getting in touch.

Northwind Pay

northwindpay.example · checked this morning

Hot

Why now

Northwind Pay has 25 open roles, is hiring a Director of Engineering and is forming a new Salesforce team. They need to build engineering leadership and a new team quickly.

  • Building a new team

    A job ad says the role is the start of a new Salesforce team.

    will form a key foundation for a new team

    Job ad: Salesforce Developer · 3 days ago

  • Hiring a senior role

    They are advertising a Director of Engineering.

    Director of Engineering

    Job ad: Director of Engineering · 6 days ago

  • Raised money recently

    They announced a Series C round.

    raises $60m Series C to expand across Europe

    News · 3 weeks ago

An example company. Yours come from the companies you choose to watch.

Questions you can switch on in one click, or write your own

  • Hiring several people at once?
  • Hiring a senior role?
  • Building a new team?
  • Raised money recently?
  • New leader joined?
  • Opening a new office?

Riffla only reports what it can quote. If the words are not on the page, you never see the finding. And one that says “no agencies” moves the company off your list, so you do not waste a message.

Company Brain

Teach it once. Everything it writes comes from what you know.

Add your website, case studies, playbooks and the messages that already work. Riffla reads them, builds a profile of your offer, proof and objections, and builds every draft on it.

  • Reads what you already have

    Websites (it picks the useful pages), PDF and Word documents, text and CSV files, pasted notes and past messages.

  • You stay the editor

    Approve, reject or rewrite each fact it learned. What you edit is never overwritten when Riffla reads again.

  • Hard rules it can't break

    Words never to use, topics never to raise, compliance notes — and “only claim what my knowledge supports”.

  • Sounds like you

    Learns a house voice and a personal voice for each teammate from messages you've really sent.

Start building your Brain

Company Brain

Harbour Talent · specialist tech recruitment

Live
86

Getting sharp

Add your objection handling to reach 100 — it's the last thing Riffla needs to answer replies well.

What Riffla has read

  • harbourtalent.example

    Website · Company overview · 18 pages · 64 passages

    Ready
  • FY25 results.pdf

    File · Case studies & results · 12 passages

    Ready
  • Messages that worked

    Text · Past messages · 8 passages

    Ready
  • 2026 Salary Guide.pdf

    File · Salary guides · Understanding passages… 18/44

    40%

What it learned — you approve it

  • 140 engineers placed in FY25

    Across 60+ clients in Sydney and Melbourne.

    Proof point
  • “I'm not looking right now”

    Answer: Totally fine — most people we place weren't looking when we first spoke.

    Objection
  • Built the platform team at a Series C fintech

    Five engineers in six weeks.

    To review

Rules it can't break

Never say “rockstar”Never say “perfect opportunity”Never raise salary figures unless askedSign off with first name only

Voice

House voice

Low-pressure · specific · peer-to-peer · learned from 8 messages

Trained

Writes like you

Specific, true and in your voice — and it shows its work.

Every draft comes in several versions on different angles, each with the reason behind it and the facts it's built on. Try it.

What Riffla knows

From Harbour Talent's Company Brain — Specialist tech recruitment · Sydney

  • FY25 results.pdf· Case study

    140 engineers placed across 60+ clients; 72% from our talent community

  • harbourtalent.example· Website

    Free quarterly Tech Salary Guide for candidates

  • Your rules· Rule

    Never mention salary figures unless they ask

What it read about them

From their public profile and activity

Priya Raman

Senior Data Engineer · Coral Analytics · Sydney

  • Led the move to dbt + Snowflake in 2025
  • 5 years at Coral, previously Atlassian
  • Cut pipeline runtime by 60%

What it wrote

Pick an angle — Riffla writes several and learns which one wins

Leads with one specific detail about them

Hi Priya, saw you led the move to dbt + Snowflake at Coral1. That's the hardest stack to hire for in Sydney right now. Worth a 15-minute chat about what's next? No pressure.2

Sam

LinkedIn message · 33 words

Built from

  • 1“Led our migration from on-prem Hadoop to dbt + Snowflake in 2025” — Priya's LinkedIn profile
  • 2“A 15-minute confidential chat” — your calls to action

Checked automatically

  • Name and sign-off match
  • No banned phrases
  • No salary figures (your rule)

An example with made-up people and companies. Riffla uses your own knowledge, voice and rules.

  • Several angles, one winner

    Riffla writes versions on different angles and learns which ones get replies — then uses those more.

  • Evidence you can check

    Every claim is tied to a source: the prospect's own profile or something in your knowledge.

  • Checks before anything sends

    A wrong name, a banned phrase, an off-limits topic or a number that isn't in your knowledge is flagged first.

Campaigns

Say who you want to meet. Riffla builds the campaign.

Describe your audience and what you want from them — “senior data engineers in Sydney, book a 15-minute chat”. Riffla plans the whole sequence: the steps, the branches, the waits and every message.

  • Plans LinkedIn and email together

    Branches on what each person does — accepted, replied, ignored — and switches channel when LinkedIn goes quiet.

  • Preview before anything is created

    See the plan on the canvas with the reason for each step. Change anything, plan again, or create it as a draft.

  • You choose how much it does

    Per sequence: send your own copy as written, let Riffla personalize every message, or — once it's earned it — autopilot.

  • Or write to one person

    Open any lead and ask Riffla to draft a message for them, in your voice, from your Company Brain.

See the sequence builder

Plan with AI

Q4 senior data engineers — Sydney

Preview — nothing saved yet
Audience
Senior data engineers in Sydney, 5–10 years on modern stacks (dbt, Snowflake, Databricks)
Goal
Book 15-minute confidential chats with our data specialist
Offer
Confidential roles before they're advertised, plus our quarterly salary guide
Riffla planned 5 steps — message copy written
View profile

Visit their profile before the request lands.

Why: they see who's interested first

Connection request

“Hi {{firstName}}, I recruit data engineers across Sydney. Specialists only, so I only reach out when the stack matches.”

Why: specific, no pitch

Accepted, no reply2 days
Message

“Thanks for connecting. Not pitching today, but happy to share our salary guide for data roles if useful.”

Why: value before the ask

5 days
Message

“72% of our FY25 hires came from people we'd spoken to before a role existed.”

Why: a proof point from your case study

Not accepted3 days
Send email

Subject: Salary guide for data engineers

Why: switch channel if LinkedIn stays quiet

LinkedIn automation

LinkedIn automation that works your whole playbook.

Design a sequence once and Riffla works through every lead on your own LinkedIn account — warming them up, sending connection requests, messages and InMail, and taking the right branch for whatever each person did.

  • One canvas, any order

    Warm-up touches, connection requests, messages, InMail, email, enrichment and CRM sync — drag them together however your playbook runs.

  • Branches on what people do

    Accepted, replied, ignored or already connected: every outcome gets its own next step, and a reply stops the sequence.

  • Your hours, your timezone

    Set the working window per sequence. Outside it everything waits, weekends are off by default, and steps are spaced by hours and days — never seconds.

  • Start from a goal or a template

    Describe the goal and Ask AI drafts the steps with the copy written, or pick one of six prepared sequences for sales, recruiting, networking and more.

13 actions to drop on the canvas

  • Connection request
  • Message
  • InMail
  • View profile
  • Follow
  • Endorse skills
  • Like a post
  • Share content
  • Invite to follow page
  • Send email
  • Enrich profile
  • Sync to CRM
  • Withdraw invite

Runs on your own LinkedIn account — nothing to keep open. Included in the first 7 days of every trial and on every paid plan.

Explore LinkedIn automation

Heads of Talent — Sydney

Runs Mon–Fri · 09:00–17:00 AEST

Live
Connection request

AI writes this per lead

142 leads here

Accepted, no reply1 day
Message

AI writes this per lead

38 leads here

Send email

Follow-up · same thread

Not accepted5 days
Withdraw invite

Withdraw the invite

Send email

Quick idea for Harbour Talent

142

Leads

58%

Accepted

23

Replied

Example sequence — the real canvas looks like this.

Email outreach

Email that picks up where LinkedIn leaves off.

Add personalised emails and same-thread follow-ups to any sequence. Riffla sends each one on schedule and stops the instant someone replies — wherever they reply.

  • One sequence, both channels

    Email is a step on the same canvas as your LinkedIn actions. Branch to email when an invite isn't accepted, or find a verified address first with an Enrich step.

  • Replies stop everything

    Replies are picked up through Riffla or in the Google or Microsoft inbox you connect, and every remaining step — on email and LinkedIn — is cancelled.

  • Send today, or from your own domain

    Start straight away on Riffla's shared sending domain, then connect your own subdomain with guided DNS records so mail goes out authenticated and as you.

  • Templates, merge fields, attachments

    Save your best emails, personalise with merge fields and attach files. AI-drafted emails and sending itself never use credits.

Daily and monthly sending limits keep every workspace's reputation healthy — ask for more with one click when you need it.

Explore email outreach

Q3 — Talent leads, Sydney

128 prospects enrolled

Active

Connection request

Hi Sarah, loved your post on…

Not accepted

Send email

New email

Quick idea for Harbour Talent's hiring

Wait 3 days

Send email

Follow-up

Re: Quick idea for Harbour Talent's hiring

128

Sent

71%

Opened

24%

Clicked

12

Replied

Follow-ups stop automatically when a prospect replies

Example sequence and results — yours will differ.

Replies

Every reply triaged, with an answer ready.

Interested, asking a question, not now, wrong person — Riffla reads each reply, sorts it and drafts an answer in your voice, grounded in your knowledge. You decide what goes out.

  • Sorted by what it needs

    Wants a meeting, asked a question, not right now — every reply on LinkedIn and email is labelled, newest conversations first.

  • Risky replies are held for you

    Privacy requests, complaints, pay negotiation, or anything Riffla isn't sure about are never answered automatically.

  • You approve, it goes out as approved

    On LinkedIn, Riffla sends exactly the reply you approved. On email, the draft is ready to send from your own inbox.

  • Log the outcome, teach the agent

    Mark meetings booked and interested replies — Riffla learns which messages lead to them.

Inbox

Every reply, sorted by what it needs

3 need a reply
  • Priya Raman

    40 min ago

    Thanks Sam — open to hearing more. What range are senior data roles at?

    Asked about pay
  • Noah Chen

    3 hours ago

    Happy to chat — I'm free Thursday afternoon.

    Wants a meeting
  • Grace Taylor

    6 hours ago

    Thanks, but I'd need at least $180k to even consider a move.

    Needs you
    Pay negotiation

Suggested reply to Priya

Hi Priya, good to hear. We share a range for the specific role once we've confirmed the fit — it varies a lot by stack. Quick one: are you mostly on dbt + Snowflake, or Databricks? Happy to walk you through it on a 15-minute call.

  • Answers her question
  • Asks one back
  • Offers the 15-minute chat
  • Nothing invented

Grace needs you. They're negotiating pay or rates. Riffla won't answer this on its own — you decide what to say.

Learns what works

It gets better every week — and earns autopilot.

Riffla tests different angles on every kind of message, tracks which lead to replies and meetings, and uses the winners more. Once its first drafts go out unedited 90% of the time over 50 or more sends, an admin can turn on autopilot for that message type.

  • See what's working

    The funnel from draft to meeting, which angles win, and what the AI costs per meeting.

  • Earned, never assumed

    Autopilot is switched on per message type by an admin — and switches itself off if quality slips. Replies never run on autopilot.

  • Learns from others, privately

    Riffla also learns from anonymous counts across customers — never your messages, your leads or your company name.

Performance

Last 30 days

Example data

17

Meetings booked

18%

Reply rate

83%

Sent without edits

From draft to meeting

  • Written486
  • Sent412
  • Accepted168
  • Replied74
  • Interested41
  • Meetings17

What's working — first LinkedIn messages

  • Proof point
    Winning
    32%
  • Question31%
  • Useful resource26%
Connection notes
Ready for autopilot

93% sent as written over 122 sends

You stay in control

Never contact the same person twice. Never send what you wouldn't.

Riffla does the work, but you set the limits: who it can contact, what it can say and what goes out without you.

Contact Guard

One record of every conversation, across your whole team.

Every message, invite and reply on LinkedIn and email goes into one record. Before anyone is enrolled or imported, Riffla checks it — and holds the contact back, with the reason.

  • A teammate contacted them recently
  • They're already in another sequence
  • They said they're not interested
  • You're already in conversation
  • They're already in your CRM (a heads-up)

Anyone who asked you to stop is always blocked. Admins choose how strict the rest is.

Priya Raman

Senior Data Engineer · Coral Analytics

Hold off — someone's already on this

Sam Patel reached out 6 days ago (LinkedIn message · Q4 Platform Engineers).

Contact history

  1. LinkedIn message by Sam Patel

    6 days ago · Q4 Platform Engineers

  2. Connection request by Sam Patel · accepted

    last week · Q4 Platform Engineers

LinkedIn
Email
Whole team

Rules it can't break

Words you never use and topics you never raise are checked on every draft — before it can go out.

Claims it can back up

Numbers and results come from your own knowledge, with the source shown. Anything it can't back up is flagged.

Your hours, your pace

Sequences run inside the hours and timezone you set, weekends off by default, with waits measured in days.

Admins stay in charge

Admins choose who edits the Company Brain, who can turn on autopilot and how strict Contact Guard is.

Works with your AI assistant

Run Riffla from Claude, ChatGPT, Gemini or Cursor.

Add Riffla to your assistant, sign in once, then ask in plain English: find people, check who's already been contacted, draft in your voice, plan a campaign, read replies.

  • Ask, don't click

    Your assistant uses Riffla's tools for you — search, check, draft, enrol and report — and shows you what it did.

  • Same rules as the app

    It acts with your own permissions, and every contact still goes through Contact Guard.

  • Yours to disconnect

    See every connected assistant and disconnect it in one click. Prefer a key for scripts? Create and revoke personal API keys too.

  • Find people
  • Check contact history
  • Ask your Brain
  • Teach your Brain
  • Draft outreach
  • Plan campaigns
  • Enrol leads
  • Read replies
  • Log meetings
  • See performance
Start free and connect your assistant
Your AI assistant

Connect once

$ claude mcp add --transport http \
  riffla https://api-stage.riffla.com/api/v1/mcp

✔ Added riffla. Sign in once in your browser, then 19 tools are ready

Find 15 heads of talent at Sydney SaaS companies — skip anyone we've already contacted.

Usedfind_peoplecheck_contact

12 are clear. 3 were contacted by a teammate in the last 30 days, so I left them out. Want me to draft messages in your voice and add them to “Heads of Talent — Q4”?

Everything in Riffla

Everything an outreach team runs on, in one place.

The agent, Signals and the full outreach platform they run on, so there's nothing else to stitch together.

LinkedIn & email actions
13
professionals in Smart Search
300M+
credits for AI-written messages
0
native CRM & ATS integrations
4

Pricing

Start free for 14 days. Pick a plan when you're ready.

Every feature is unlocked during your trial, with no credit card. The full AI agent is in every plan — you pick the volume. Prices are per user per month, in GBP.

  • Starter

    For solo sellers getting their first steady stream of leads

    £59/ user / month

    • The full AI agent — Brain, AI-written messages, replies
    • 1,000 outreach emails/month
    • 100 enrichment credits/month
    • About 15 LinkedIn connection requests a day (450 a month)
    Start free trial
  • Most popular

    Growth

    For teams actively running LinkedIn + email campaigns for replies

    £99/ user / month

    • The full AI agent — Brain, AI-written messages, replies
    • 5,000 outreach emails/month
    • 400 enrichment credits/month
    • About 25 LinkedIn connection requests a day (750 a month)
    Start free trial
  • Advanced

    For teams that need continuous lead flow at higher volume

    £189/ user / month

    • The full AI agent — Brain, AI-written messages, replies
    • 15,000 outreach emails/month
    • 1,000 enrichment credits/month
    • About 35 LinkedIn connection requests a day (1,050 a month)
    Start free trial

After your trial, stay on the Free plan or choose a plan any time. Or start on Free: email sequences and an AI agent taster, free for good. Annual billing saves 20%. Compare all plans

Earn 10% recurring, referring Riffla

Affiliate, agency and technology partner tracks — apply in a few minutes.

Become a partner

FAQ

Questions, answered

Everything you need to know about the Company Brain, replies, LinkedIn and email outreach, pricing and how Riffla handles your data.

The AI agent

LinkedIn, email & data

Pricing & general

Book a demo

See Riffla on your pipeline

Prefer a guided tour before you dive in? Grab 30 minutes with our team and we'll show you exactly how Riffla fits your workflow.

  • A 30-minute walkthrough tailored to how your team prospects
  • See the Company Brain, LinkedIn automation and email steps built around your own use case
  • Get your questions on credits, CRM sync and rollout answered live

Teach Riffla your business. Let it start the conversations.

Start your 14-day free trial — no credit card. Add your website and see your first drafts in minutes.